10.05.2009

BUT...I took it a little further...

After choosing my topic of water contamination and providing free sticker lables for my guerilla tactic, I felt like I wasn't making a big enough difference. I wanted to actually provide and support my chosen cause and interect with WaterAid which helped me in so much of my research! I wanted to target my college peers, but how could I connect with them?
PROBLEM: we're all bored, broke and breathless from running around campus
SOLUTION: cheap water with a shock factor!


So, I decided to set up camp in the arts building with a water station. I bought 125 water bottles. I relabeled them with my own label stickers and sold them for $1. The profits all go to WaterAid.org with which I set up a donor account. I then had four water bottles filled with "dirty water". Each was accompanied by a vulgar fact of its contaminates, a country where contaminated water is a major issue and a story of a person in that country. Overall, I could only afford to raise $125 for a donation with my time and monetary limitations, however that little amount will save hundreds of lives.

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